Autoplay
Autocomplete
Previous Lesson
Complete and Continue
DIGITAL ADVERTISING
Intro Video
Intro Video (3:15)
1. DIGITAL ADVERTISING
Title – DIGITAL ADVERTISING (0:05)
1. Defining a Digital Marketing Campaign (0:40)
2. CHARACTERISTICS OF A DIGITAL MARKETING CAMPAIGNS
CHARACTERISTICS OF A DIGITAL MARKETING CAMPAIGNS (0:05)
1. Infographic – 4 Characteristics of a Digital Marketing Campaigns (0:11)
2. Characteristic #1 – Purpose-Oriented (0:15)
3. Characteristic #2 – Numerous Aspects (0:24)
4. Characteristic #3 – Well Defined Platform (0:40)
5. Characteristic #4 – Dynamic Optimization (0:30)
3. NEED FOR A CAMPAIGN
1. Introduction - NEED FOR A CAMPAIGN (0:33)
4. TYPES OF MARKETING CAMPAIGNS
1. Introduction – TYPES OF MARKETING CAMPAIGNS (0:22)
2. Acquisition Campaigns (0:25)
3. Infographic – 3 Steps of Acquisition Campaigns (0:57)
4. Infographic – Introduction of Monetization Campaigns and Its Steps (0:57)
5. Engagement Campaigns (0:22)
6. The Campaign may be Divided into Categories which Include and Its Steps (0:44)
5. SELECTING THE MOST SUITABLE CAMPAIGN
1. Introduction – SELECTING THE MOST SUITABLE CAMPAIGN – Part1 (0:18)
2. Infographic – Questions can Help Deciding the Best Campaign – Part2 (0:20)
6. DIGITAL ADVERTISING
1. Introduction – DIGITAL ADVERTISING (0:16)
2. Paid Search Advertisement (0:20)
3. Constant Customer Flow (0:21)
4. Fixed Rates (0:23)
5. Laser Target Advertisement (0:17)
6. Display Advertisement (0:35)
7. Video Advertisement (0:25)
8. In-stream Ads (0:17)
9. In-Display Ads (0:20)
7. DIGITAL ADVERTISING PART II
1. DIGITAL ADVERTISING PART II (0:21)
2. Developing Advertising Foundation (0:10)
3. Infographic - Determine the State of the Market – Part1 (0:20)
4. Determine the State of the Market – Part2 (0:41)
8. ASK THE RIGHT QUESTIONS
1. Introduction – ASK THE RIGHT QUESTIONS (0:24)
2. Infographic - Ask the Right Questions – Part2 (0:51)
9. DEFINE ADVERTISING GOALS
1. Introduction - DEFINE ADVERTISING GOALS – Part1 (0:23)
2. Introduction - Define Advertising Goals – Part2 (0:24)
3. Customer Acquisition (0:31)
4. Retention (0:36)
5. Customer Loyalty (0:19)
6. Brand Identity (0:16)
10. AUDIENCE DEVELOPMENT
1. Introduction - AUDIENCE DEVELOPMENT (0:20)
2. Infographic - Creating Buyer Personas – Part1 (0:57)
3. Creating Buyer Personas – Part2 (0:19)
4. Where and When to Reach Your Audiences (0:23)
11. DIGITAL ADVERTISING TEAM
1. Introduction - DIGITAL ADVERTISING TEAM (0:15)
2. Small Team (0:30)
3. Innovative Developers and Large Team (0:26)
4. Information Investigation (0:15)
5. Online Networking Advertising and Video Generation (0:22)
12. SOURCING AN AGENCY
1. Introduction - SOURCING AN AGENCY (0:16)
2. Infographic - Qualities of A Good Agency (0:11)
13. BUDGET STRATEGY
1. BUDGET STRATEGY – Part1 (0:29)
2. BUDGET STRATEGY – Part2 (0:37)
3. Budgeting Worksheet (0:17)
14. ADVERTISING AND CROSS CHANNEL MARKETING
1. ADVERTISING AND CROSS CHANNEL MARKETING (0:15)
2. Infographic - Advertising and Cross Channel Marketing (0:21)
Bonus A.I. Read Articles
8 Practical Ways to Implement Digital Marketing Trends (3:25)
7 Digital Marketing Trends You Cant Ignore (4:50)
The 5 Biggest Digital Advertisement Predictions (2:48)
Agile Marketing (2:36)
Digital Advertising Trends And A New Decade (3:35)
How Data Protection Can Help Your Brand (2:32)
What Creativity Looks Like in Marketing Today (2:39)
Millennials And Brand Loyalty (5:21)
Artificial Intelligence In Advertising (3:06)
9 Practical Tips (3:18)
Digital Marketing Trends to Consider
The Top Digital Marketing Trends to Follow
Tools and Resources
All recommended tools and resources
Quiz
Quiz
Teach online with
6. Display Advertisement
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock