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DIGITAL ADVERTISING
Intro Video
Intro Video (3:15)
1. DIGITAL ADVERTISING
Title – DIGITAL ADVERTISING (0:05)
1. Defining a Digital Marketing Campaign (0:40)
2. CHARACTERISTICS OF A DIGITAL MARKETING CAMPAIGNS
CHARACTERISTICS OF A DIGITAL MARKETING CAMPAIGNS (0:05)
1. Infographic – 4 Characteristics of a Digital Marketing Campaigns (0:11)
2. Characteristic #1 – Purpose-Oriented (0:15)
3. Characteristic #2 – Numerous Aspects (0:24)
4. Characteristic #3 – Well Defined Platform (0:40)
5. Characteristic #4 – Dynamic Optimization (0:30)
3. NEED FOR A CAMPAIGN
1. Introduction - NEED FOR A CAMPAIGN (0:33)
4. TYPES OF MARKETING CAMPAIGNS
1. Introduction – TYPES OF MARKETING CAMPAIGNS (0:22)
2. Acquisition Campaigns (0:25)
3. Infographic – 3 Steps of Acquisition Campaigns (0:57)
4. Infographic – Introduction of Monetization Campaigns and Its Steps (0:57)
5. Engagement Campaigns (0:22)
6. The Campaign may be Divided into Categories which Include and Its Steps (0:44)
5. SELECTING THE MOST SUITABLE CAMPAIGN
1. Introduction – SELECTING THE MOST SUITABLE CAMPAIGN – Part1 (0:18)
2. Infographic – Questions can Help Deciding the Best Campaign – Part2 (0:20)
6. DIGITAL ADVERTISING
1. Introduction – DIGITAL ADVERTISING (0:16)
2. Paid Search Advertisement (0:20)
3. Constant Customer Flow (0:21)
4. Fixed Rates (0:23)
5. Laser Target Advertisement (0:17)
6. Display Advertisement (0:35)
7. Video Advertisement (0:25)
8. In-stream Ads (0:17)
9. In-Display Ads (0:20)
7. DIGITAL ADVERTISING PART II
1. DIGITAL ADVERTISING PART II (0:21)
2. Developing Advertising Foundation (0:10)
3. Infographic - Determine the State of the Market – Part1 (0:20)
4. Determine the State of the Market – Part2 (0:41)
8. ASK THE RIGHT QUESTIONS
1. Introduction – ASK THE RIGHT QUESTIONS (0:24)
2. Infographic - Ask the Right Questions – Part2 (0:51)
9. DEFINE ADVERTISING GOALS
1. Introduction - DEFINE ADVERTISING GOALS – Part1 (0:23)
2. Introduction - Define Advertising Goals – Part2 (0:24)
3. Customer Acquisition (0:31)
4. Retention (0:36)
5. Customer Loyalty (0:19)
6. Brand Identity (0:16)
10. AUDIENCE DEVELOPMENT
1. Introduction - AUDIENCE DEVELOPMENT (0:20)
2. Infographic - Creating Buyer Personas – Part1 (0:57)
3. Creating Buyer Personas – Part2 (0:19)
4. Where and When to Reach Your Audiences (0:23)
11. DIGITAL ADVERTISING TEAM
1. Introduction - DIGITAL ADVERTISING TEAM (0:15)
2. Small Team (0:30)
3. Innovative Developers and Large Team (0:26)
4. Information Investigation (0:15)
5. Online Networking Advertising and Video Generation (0:22)
12. SOURCING AN AGENCY
1. Introduction - SOURCING AN AGENCY (0:16)
2. Infographic - Qualities of A Good Agency (0:11)
13. BUDGET STRATEGY
1. BUDGET STRATEGY – Part1 (0:29)
2. BUDGET STRATEGY – Part2 (0:37)
3. Budgeting Worksheet (0:17)
14. ADVERTISING AND CROSS CHANNEL MARKETING
1. ADVERTISING AND CROSS CHANNEL MARKETING (0:15)
2. Infographic - Advertising and Cross Channel Marketing (0:21)
Bonus A.I. Read Articles
8 Practical Ways to Implement Digital Marketing Trends (3:25)
7 Digital Marketing Trends You Cant Ignore (4:50)
The 5 Biggest Digital Advertisement Predictions (2:48)
Agile Marketing (2:36)
Digital Advertising Trends And A New Decade (3:35)
How Data Protection Can Help Your Brand (2:32)
What Creativity Looks Like in Marketing Today (2:39)
Millennials And Brand Loyalty (5:21)
Artificial Intelligence In Advertising (3:06)
9 Practical Tips (3:18)
Digital Marketing Trends to Consider
The Top Digital Marketing Trends to Follow
Tools and Resources
All recommended tools and resources
Quiz
Quiz
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1. Introduction – DIGITAL ADVERTISING
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