2. Introduction | Stanfel University

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CONVERSATIONAL MARKETING

Intro Video

Intro Video (3:10)

1 - CONVERSATIONAL MARKETING

CONVERSATIONAL MARKETING (0:06)
1. Lecture #1. Introduction – Part 1 (0:28)
2. Introduction – Part 2 (0:22)
3. What is Conversational Marketing? (0:24)
4. The Framework – Part 1 (0:21)
5. The Framework – Part 2 (0:18)

2 - 3 PILLARS OF CONVERSATIONAL MARKETING

1. 3 PILLARS OF CONVERSATIONAL MARKETING (0:10)
2. Social Media – Part 1 (0:27)
3. Social Media – Part 2 (0:22)
4. Interactive Content – Part 1 (0:21)
5. Interactive Content – Part 2 (0:16)
6. Live Chat (0:35)

3 - 4 BENEFITS OF CONVERSATIONAL MARKETING

1. 4 BENEFITS OF CONVERSATIONAL MARKETING (0:43)
2. Infographic - 4 BENEFITS OF CONVERSATIONAL MARKETING (0:13)
3. Real-Time Responses – Part 1 (0:34)
4. Real-Time Responses – Part 2 (0:33)
5. Find Relevant Customer Language from the Chat Logs and Interaction – Part 1 (0:31)
6. Find Relevant Customer Language from the Chat Logs and Interaction – Part 2 (0:12)
7. Being more Humane than Official (0:19)
8. Personalization (0:37)

4 - 8 WAYS TO USE CONVERSATIONAL MARKETING AND AI

1. 8 WAYS TO USE CONVERSATIONAL MARKETING AND AI (0:37)
2. Infographic - 8 WAYS TO USE CONVERSATIONAL MARKETING AND AI (0:28)
3. Bypassing landing Pages with Website Chatbots (0:19)
4. Working Offline Bots to Capture Information (0:23)
5. Qualify Leads and Set Meetings (0:23)
6. The Answers they Want (0:18)
7. Contextualizing Chatbot Conversions for User Intent (0:27)
8. Involve the Buyers Enough to get them to Provide Details (0:20)
9. Focusing on the Behaviors of the Buyers (0:29)
10. A New Level of Mobility (0:31)

5 - REASONS WHY CONVERSATION MARKETING IS IMPORTANT

1. REASONS WHY CONVERSATION MARKETING IS IMPORTANT (0:24)
2. An Argument & Long-Term Commitment (0:23)
3. Know the Limitations (0:14)
4. Efficient Exchange of Information (0:12)
5. Measurable (0:22)
6. Advanced Customer Care Services (0:33)
7. The Best Form of Passing Information (0:27)
8. A Chance to Receive Approval/Disapproval (0:27)
9. A Relationship Built between customer and Retailer (0:17)
10. Realigning Products and Services According to Customers’ Requirements (0:22)

6 - THE SIX RULES OF INTERNET MARKETING

1. THE SIX RULES OF INTERNET MARKETING (0:42)
2. Infographic - THE SIX RULES OF INTERNET MARKETING (0:20)
3. Get Acquainted with the Room (0:28)
4. Use an Appropriate First Impression Appearance (0:36)
5. Sound Smart and Knowledgeable in Whatever you Offer (0:36)
6. The Connection with the Customers (0:22)
7. Brag Sparingly (0:26)
8. Adjust to the Changes Over Time (0:17)

7 - 3 EXAMPLES OF CONVERSATIONAL MARKETING

1. 3 EXAMPLES OF CONVERSATIONAL MARKETING (0:40)
2. Infographic - 3 EXAMPLES OF CONVERSATIONAL MARKETING (0:18)
3. Talking to Customers to Get More Information About them… – Part 1 (0:27)
4. Talking to Customers to Get More Information About them… – Part 2 (0:23)
5. Personalizing your Product and Services According to What you Learn – Part 1 (0:24)
6. Personalizing your Product and Services According to What you Learn – Part 2 (0:24)
7. Building and Sustaining Strong Long-term Relationships (0:38)
8. The Trend so Far – Part 1 (0:41)
9. The Trend so Far – Part 2 (0:41)

8 - 6 REASONS A CONVERSATIONAL MARKETING PLAN IS IMPORTANT

1. 6 REASONS A CONVERSATIONAL MARKETING PLAN IS IMPORTANT (0:22)
2. Introduction (0:26)
3. Infographic - 6 REASONS A CONVERSATIONAL MARKETING PLAN IS IMPORTANT (0:17)
4. Providing Value (0:39)
5. Keeping the Focus on the Goal – Part 1 (0:22)
6. Keeping the Focus on the Goal – Part 2 (0:25)
7. Defining Marketing Versus Sales Teams – Part 1 (0:23)
8. Defining Marketing Versus Sales Teams – Part 2 (0:21)
9. Avoiding Over-Automation (0:37)
10. Retain Simplicity (0:31)
11. Embrace the Change (0:29)

9 - HOW TO ACHIEVE BENEFITS OF CONVERSATIONAL MARKETING

1. HOW TO ACHIEVE BENEFITS OF CONVERSATIONAL MARKETING (0:19)
2. Introduction (0:28)
3. Effective Communication (0:27)
4. Trust (0:35)
5. Be Clear and Accurate – Part 1 (0:21)
6. Be Clear and Accurate – Part 2 (0:22)
7. Integrate Tone and Body Language – Part 1 (0:25)
8. Integrate Tone and Body Language – Part 2 (0:32)
9. Do not Assume (0:24)
10. Identify Obstacles (0:38)

10 - THE 5 BENEFITS OF CONVERSATIONAL MARKETING

1. THE 5 BENEFITS OF CONVERSATIONAL MARKETING (0:37)
2. Infographic - THE 5 BENEFITS OF CONVERSATIONAL MARKETING (0:22)
3. Allows you to Acquire more Information about your Target Audience – Part 1 (0:24)
4. Allows you to Acquire more Information about your Target Audience – Part 2 (0:23)
5. Discovering a New Source of Leads (0:31)
6. Building a More Humane Purchasing Experience for the Customers – Part 1 (0:40)
7. Building a More Humane Purchasing Experience for the Customers – Part 2 (0:23)
8. Reducing the Traditional Sales Cycle (0:41)
9. Available 24/7 (0:16)
10. Conclusion (0:34)

11 - 6 TIPS TO IMPROVE YOUR CONVERSATIONAL MARKETING

1. 6 TIPS TO IMPROVE YOUR CONVERSATIONAL MARKETING (0:26)
2. Effective Marketing – Part 1 (0:18)
3. Effective Marketing – Part 2 (0:29)
4. Infographic - 6 TIPS TO IMPROVE YOUR CONVERSATIONAL MARKETING (0:16)
5. Attend Live Events (0:41)
6. Attractive Displays (0:24)
7. Set up Talking Points (0:34)
8. Integrate Meeting Rooms (0:45)
9. Use Body Language (0:39)
10. Hear them Out (0:13)

Quiz

Quiz

Bonus A.I. Read Articles

Ad Trends in Conversational Marketing (2:54)
Conversational Marketing In The Age Of Bots (3:00)
4 Predictions About Marketing (3:43)
Why Conversational Marketing (3:21)
Conversational Marketing - Speak Human (2:56)
State of Conversational Marketing (2:54)
Why Are Conversational Marketing Plans (3:04)
What Is Conversational Marketing (3:05)
Examples of Conversational Marketing Done Right (2:55)
Conversational Marketing - Tips and Examples (3:09)

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2. Introduction

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