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ANALYTICS - THE ROLE OF DATA IN DIGITAL MARKETING
Intro Video
Intro Video (3:16)
1 - Analytics - The Role of Data in Digital Marketing
Title (0:08)
1. Web Analytics – What it is & how it can boost your Marketing Strategy (0:26)
2. What is Web Analytics? (0:31)
3. Infographics – Using Web Analytics: What’s in it for me? (0:36)
4. Infographics – What Web Analytics cannot do for you (0:38)
5. How do you use Web Analytics to Boost your Marketing Strategy? (0:22)
2 - Determining the Metrics that matter the most
1. Determining the Metrics that matter the most (0:15)
2. Infographics - The Metrics you should Care about the Most (1:23)
3. How to Create your Analytical Scoreboard (0:32)
4. Infographics – More useful Reports worth considering (0:54)
3 - Guide to understanding where your Traffic is Coming from
1. Guide to understanding where your Traffic is Coming from (0:18)
2. Infographics - Guide to understanding where your Traffic is Coming from (0:45)
3. How to track the Origins of the Visitors to your Website? (0:30)
4. Infographics - UTM Parameters (0:55)
5. How to Create UTM Parameters for your URLs (0:23)
4 - How to Segment your Audience using Google Analytics
1. How to Segment your Audience using Google Analytics (0:42)
2. Infographics – Benefits of Segmenting your Audience (0:28)
3. How to Create your own Audience Segments – Part I (0:53)
4. How to Create your own Audience Segments – Part II (0:56)
5 - Marketing Analytics – What you should know about Data Mining
1. Marketing Analytics – What you should know about Data Mining (0:25)
2. What is Data Mining? (0:26)
3. Infographics – What are the Main Data Types used for Data Mining? (1:23)
4. Infographics – The important Applications of Data Mining for Marketers (0:56)
6 - 5 Ways Data Analytics can help your Business
1. 5 Ways Data Analytics can help your Business (0:43)
2. Infographics - 5 Ways Data Analytics can help your Business (1:47)
7 - Data Analytics Online Certification
1. Data Analytics Online Certification: Filling the skills gaps in Today’s Workforce – Part I (0:29)
2. Data Analytics Online Certification: Filling the skills gaps in Today’s Workforce – Part II (0:36)
3. Infographics – Reasons you should get an Online Certification in Big Data Analytics (1:36)
8 - How Data Analytics is Reforming the Travel Industry
2. The first Key Characteristic is the Personalization for the Customers & The Next Characteristic is Pricing (0:52)
3. Third Key characteristic is Marketing & Advertising (1:08)
9 - The Expanding Scope of Big Data Analysis
1. The Expanding Scope of Big Data Analysis (0:47)
2. Infographics - The Expanding Scope of Big Data Analysis – Part I (1:06)
3. Infographics - The Expanding Scope of Big Data Analysis – Part II (0:54)
10 - What are the Challenges of the Machine Learning in Big Data Analysis?
1. What are the Challenges of the Machine Learning in Big Data Analysis? (0:42)
2. Infographics – What are the Challenges of the Machine Learning in Big Data Analysis? (2:02)
Quiz
Quiz
Bonus A.I. Read Articles
4 Trends in Digital Analytics (2:48)
6 Ways Big Data Analytics Could Affect Industries (3:02)
Top Data and Analytics Predictions (3:21)
Data Analytics and Marketing - 1+2 (4:34)
Data Analytics Defined + Types (1:56)
Difference Between Business Intelligence and Data Analytics (2:10)
Why_Marketing_Analytics_Has_Not_Lived_Up_To_Its_Promise (2:53)
Trends in data analytics, business intelligence and Growth - 1 +2 (3:04)
Tools and Resources
All recommended tools and resources
Teach online with
4. Infographics - UTM Parameters
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