Intro Video
1 - Analytics - The Role of Data in Digital Marketing
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Title (0:08)
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1. Web Analytics – What it is & how it can boost your Marketing Strategy (0:26)
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2. What is Web Analytics? (0:31)
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3. Infographics – Using Web Analytics: What’s in it for me? (0:36)
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4. Infographics – What Web Analytics cannot do for you (0:38)
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5. How do you use Web Analytics to Boost your Marketing Strategy? (0:22)
2 - Determining the Metrics that matter the most
3 - Guide to understanding where your Traffic is Coming from
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1. Guide to understanding where your Traffic is Coming from (0:18)
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2. Infographics - Guide to understanding where your Traffic is Coming from (0:45)
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3. How to track the Origins of the Visitors to your Website? (0:30)
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4. Infographics - UTM Parameters (0:55)
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5. How to Create UTM Parameters for your URLs (0:23)
4 - How to Segment your Audience using Google Analytics
5 - Marketing Analytics – What you should know about Data Mining
6 - 5 Ways Data Analytics can help your Business
7 - Data Analytics Online Certification
8 - How Data Analytics is Reforming the Travel Industry
9 - The Expanding Scope of Big Data Analysis
10 - What are the Challenges of the Machine Learning in Big Data Analysis?
Quiz
Bonus A.I. Read Articles
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4 Trends in Digital Analytics (2:48)
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6 Ways Big Data Analytics Could Affect Industries (3:02)
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Top Data and Analytics Predictions (3:21)
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Data Analytics and Marketing - 1+2 (4:34)
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Data Analytics Defined + Types (1:56)
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Difference Between Business Intelligence and Data Analytics (2:10)
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Why_Marketing_Analytics_Has_Not_Lived_Up_To_Its_Promise (2:53)
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Trends in data analytics, business intelligence and Growth - 1 +2 (3:04)
Tools and Resources
