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GOOGLE ADS

Intro Video

Intro Video (3:01)

1 - Google Ads

Google Ads (0:17)
1. Guide to Google Ads (1:06)
2. Infographics – Benefits of using Google Ads (1:24)

2 - Make the most of Google Advertising

1. Make the most of Google Advertising (0:17)
2. Infographics – Google Advertising Networks (1:09)
3. Where will the ads appear? (1:08)
4. Understand the quality of the Ads (0:24)

3 - Measure the Results of Google Marketing

1. Measure the Results of Google Marketing (0:48)
2. Infographics – Customized Data (0:53)
3. Infographics – Dimension Tab, Conversion Tracking, Google Analytics & Evaluate Obtained Information (1:02)

4 - 4 Setting the Budget for Google Ads

1. 4 Setting the Budget for Google Ads (1:04)
2. Infographics – Bidding Strategy (0:52)
3. Infographics – Bid Adjustment & Flexible Bid Strategies (0:48)

5 - Understand Ad Campaigns with Google Marketing (Google Ads)

1. Understand Ad Campaigns with Google Marketing (Google Ads) (0:14)
2. Infographics – Choose a Campaign Type & Campaign Sub-Types (1:11)
3. Infographics – Structure of the Campaign (1:13)

6 - Everything you need to know about Google Ads

1. Everything you need to know about Google Ads (0:10)
2. Infographics – Everything you need to know about Google Ads (1:08)
3. Infographics – Set a Goal (0:18)
4. Infographics – Types of Campaigns (0:55)
5. Infographics – Choose the Bid Strategy (0:33)

7 - How to set your First Google Ads Campaign

1. How to set your First Google Ads Campaign (0:45)
2. Write the First Ad (0:40)
3. Fix the Details, set up Conversion Tracking & What to do Now? (1:13)

8 - How to use Google Ads Expanded

1. How to use Google Ads Expanded (0:17)
2. Infographics – Steps to use Google Ads (0:17)
3. Step1: Calculate your Google Ads budget (1:18)
4. Step2: Pick a Keyword, Step3: Look out for Competition & Step4: Make sure the Landing Page is Attractive (0:57)

9 - Simple Guide to Google Ads

1. Simple Guide to Google Ads (0:20)
2. Performance Based, Pay to Rank Websites at the top of the Search Engine Results Page (SERP), Internet & Get the #1 Position on the Page (1:17)
3. For Smaller Players, Generates more Traffic & Cost- Effective (0:57)

Quiz

Quiz

Tools and Resources

All recommended tools and resources

Bonus: A.I. Read Articles

PPC Trends That You Should Take (2:54)
3 PPC Marketing Trends to Consider (2:53)
The Top 5 PPC Trends That Will Keep Growing (3:12)
Google's Role in Global Digital Advertising And the Math (3:01)
Updating Your Google Campaign to Address the New Year (3:01)
A Beginner's Guide to Google Ad Campaigns (3:20)
5 Tips for Optimizing Your Google Ads Campaign (3:23)
The New and Improved Google Audiences (3:09)

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