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GOALS
Intro Video
Intro Video (3:08)
1 - Come up with Marketing Goals based on Business Goals
Title (0:06)
1. Come up with Marketing Goals based on Business Goals (0:49)
2. Example of Poorly-defined Goals & Examples of Well-defined Goals (1:02)
3. Set Goals based on Business Goals (0:40)
2 - Choosing the right Marketing Campaign
1. Choosing the right Marketing Campaign (0:49)
2. Goals of a Digital Marketing Campaign (1:11)
3. Digital Marketing Campaigns (0:30)
4. Types of Digital Marketing (0:46)
3 - How to Generate Marketing Goals
1. How to Generate Marketing Goals (0:33)
2. Types of Marketing Goals (0:17)
3. Understanding these Goals, Reasonable Goals, Measurable Goals, & Involve the Entire Organization (0:58)
4 - Steps to set Realistic Marketing
1. Steps to set Realistic Marketing (0:14)
2. Infographics - Steps to set Realistic Marketing (1:53)
5 - Successfully Establish Marketing Objectives
1. Successfully Establish Marketing Objectives (0:37)
2. Infographics - Successfully Establish Marketing Objectives (1:53)
6 - Best Tips to help you Achieve your Goals
1. Best Tips to help you Achieve your Goals (0:30)
2. Tip no. 1 - Tip no.13 (1:07)
3. Tip no.12 - Tip no. 25 (1:07)
7 - Continuous Improvement is needed to Achieve Goals
1. Continuous Improvement is needed to Achieve Goals (0:30)
2. Continuous Process Improvement (0:44)
3. Steps for Innovation and Continuous Process Improvement (0:25)
4. S.W.O.T. Analysis (0:49)
8 - How not to miss your Sales Target: Don’t Blame the CMO
1. How not to miss your Sales Target: Don’t Blame the CMO (0:49)
2. Infographics - How not to miss your Sales Target: Don’t Blame the CMO (1:45)
9 - Steps to Effectively go about Goal Setting
1. Steps to Effectively go about Goal Setting (0:14)
2. Infographics - Steps to Effectively go about Goal Setting (1:55)
10 - Top Tips for Setting Measurable Social Media Goals
1. Top Tips for Setting Measurable Social Media Goals (0:27)
2. Define the Scope (0:34)
3. Call to Action, Provide Value, Set Expectations & Where the Lead came from (1:15)
Quiz
Quiz
Bonus A.I. Read Articles
Setting Goals (2:55)
Pros Of Long Term Marketing Goals (2:51)
Aligning Your Marketing And Business Goals (3:03)
Tips For Improving Your Marketing Team (4:16)
How_to_build_a_successful_billion_dollar_company (2:32)
The Best Way to Accomplish Your Marketing Goals (2:22)
Set Goals for Your Team to Achieve Great Results (2:44)
Setting_smarter_marketing_goals_for_new_year (5:07)
How to Come Up With Marketing Goals Based On A Business (5:31)
Help Your Team Deliver Results With This Goal Setting Approach (5:11)
How to Create Marketing Goals That Coincide with Your Business Goals (1:17)
Convert Your Business Goals into Marketing Goals (1:26)
Establish SMART Marketing Goals (2:26)
How to Build a Successful Billion Dollar Company (2:32)
Research Your Marketing Strategy (2:08)
Tools and Resources
All recommended tools and resources
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1. Come up with Marketing Goals based on Business Goals
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