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BUYER PERSONAS
Intro Video
Intro Video (3:12)
1 - What are Buyer Personas?
1. Title (0:05)
2. Introduction to Buyer Persona - Part 1 (0:27)
3. Introduction to Buyer Persona - Part 2 (0:47)
2 - Creating a Buyer persona for your marketing campaigns
1. Major things to consider when coming up with a buyer persona (0:24)
2. Next Step (0:31)
3. Defining their goals and values (0:44)
4. Narrowing down sources of information and entertainment (0:31)
5. Selecting demographics (0:39)
6. Preparing challenges and pain points (0:31)
7. Being ready for objections (0:33)
3 - Understanding the value your brand provides
1. Understanding the value your brand provides (0:41)
4 - The stages of the Customer Journey
1. The stages of the Customer Journey (0:35)
2. Step 1: Generating Awareness & Step 2: Engaging your audience (0:40)
3. Step 3: Getting subscribers instead of just listeners & Step 4: Ramping up conversions (0:46)
4. Step 5: Building excitement & Step 6: Getting your subscribers to buy repeatedly (0:41)
5. Step 7: Converting your customers into brand advocates & Step 8: Growing your brand advocates into brand promoters (0:37)
5 – What is user persona
1. What is user persona (0:52)
6 – How do they help?
1. How do they help? (0:19)
7 - The four different perspectives about personas
1. The marketing personas (0:27)
2. The proto-personas (0:17)
3. The design personas (0:25)
8 – Using the appropriate insights
1. Using the appropriate insights (0:26)
9 – How to create a buyer persona
1. Decide internally & Make the kickoff call (0:44)
2. Conduct internal interviews & Communicate with the customer (0:44)
3. Choose the candidates you are going to interview (0:37)
4. How would you conduct an interview? – Part 1 (0:39)
5. How would you conduct an interview? – Part 2 (0:59)
6. Compiling the data (0:18)
7. Buyer persona tools and templates (0:56)
10 – Four perspectives of personas
1. Goal-directed personas (0:34)
2. Role-based personas (0:24)
3. Engaging personas (0:17)
4. Fictional personas (0:18)
11 – Some tips for creating useful personas
1. Some tips for creating useful personas (0:26)
Quiz
Quiz
Bonus A.I. Read Articles
Creating A Buyer Persona (2:49)
Make Better Buyer Persona (3:01)
How to Create A Buyer Persona (3:06)
Sympathize With Your Buyer Persona (2:43)
What is a Buyer Persona (2:33)
Creating a Buyer Persona (2:35)
The Motivation of Your Buyer Persona (2:39)
How To Make More Detailed Buyer Personas (2:38)
Tools and Resources
All recommended tools and resources
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3. Choose the candidates you are going to interview
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