Intro Video
1 - What are Buyer Personas?
2 - Creating a Buyer persona for your marketing campaigns
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1. Major things to consider when coming up with a buyer persona (0:24)
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2. Next Step (0:31)
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3. Defining their goals and values (0:44)
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4. Narrowing down sources of information and entertainment (0:31)
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5. Selecting demographics (0:39)
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6. Preparing challenges and pain points (0:31)
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7. Being ready for objections (0:33)
3 - Understanding the value your brand provides
4 - The stages of the Customer Journey
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1. The stages of the Customer Journey (0:35)
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2. Step 1: Generating Awareness & Step 2: Engaging your audience (0:40)
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3. Step 3: Getting subscribers instead of just listeners & Step 4: Ramping up conversions (0:46)
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4. Step 5: Building excitement & Step 6: Getting your subscribers to buy repeatedly (0:41)
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5. Step 7: Converting your customers into brand advocates & Step 8: Growing your brand advocates into brand promoters (0:37)
5 – What is user persona
6 – How do they help?
7 - The four different perspectives about personas
8 – Using the appropriate insights
9 – How to create a buyer persona
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1. Decide internally & Make the kickoff call (0:44)
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2. Conduct internal interviews & Communicate with the customer (0:44)
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3. Choose the candidates you are going to interview (0:37)
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4. How would you conduct an interview? – Part 1 (0:39)
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5. How would you conduct an interview? – Part 2 (0:59)
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6. Compiling the data (0:18)
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7. Buyer persona tools and templates (0:56)
10 – Four perspectives of personas
11 – Some tips for creating useful personas
Quiz
Bonus A.I. Read Articles
Tools and Resources
