LANDING PAGE OPTIMIZATION

2024 ELITE MARKETING MASTERCLASS

 

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Here is a quick preview of this course + 7 free tips.


This course contains the building blocks for constructing Landing Pages that drive traffic and converts that traffic into sales like a gold mine that never stops paying out. Did you know? Using videos on landing pages can improve conversions by 86%? Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. Put this knowledge to work for you immediately by enrolling in this course today.

Premium Production Audio and Video in the main course - 28 minutes - A concentration of the most groundbreaking course topic specific, time-tested strategies that will launch your business into the stratosphere.

42 minutes: Total content run time including bonuses

84 minutes: Estimated full course completion time

This includes the PowerBook Workbook, Quizzes and Bonus Content.

1-2 Weeks: The period of time that we recommend to complete this course so that all the rich information can be studied and absorbed properly. Some people can get it done faster with the same amount or retention, however finding your own comfortable pace will be important.

“An investment in knowledge pays the best interest.”

–Benjamin Franklin



These really push you to think about how you can apply the strategies in your own business then, when you have completed the course, take massive action on everything that you’ve learned and you will see results in time.

“Dream big, start small, but most of all, start.”

– Simon Sinek

The calendar comes in 2 different formats which will allow you to plan out the weeks, months and the rest of the year, setting milestones and goals to achieve your version of success.

This is ready for use either in digital form or you can print it out then and enter your information offline. Whatever works best for you.

"Planning is bringing the future into the present so that you can do something about it now"

-Alan Lakein

This course is available 100% online 24 hours a day 7 days a week easily accessible to start and stop whenever most convenient for you.

The greatest Benefit of direct online access is that you’ll get the latest updates immediately keeping your education fresh and relevant in this world of marketing that is constantly changing.

All of the video’s are premium quality high-resolution,

Ready for playback on a large screen if desired.

"Learning is like rowing upstream: not to advance is to drop back."

– Chinese proverb

Provided to gear you up with the latest technology to automate and accelerate workflow so you can scale your business faster.

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”

– Kofi Annan


The workbook includes the ultimate checklist which is the boiled-down version of the key components leaving a concentration of actionable items that you can use immediately. Checklists are time-tested and widely used by high-performance people around the world include elite military forces such as US Navy Seals.

“The learning process continues until the day you die.”

– Kirk Douglas


Designed to test your retention of the knowledge, and confirm that you have locked it in for fast recall. If there is anything that you missed or don’t quite understand as well as you would like, feel free to go back through the course to freshen up your memory.

“Live as if you were to die tomorrow. Learn as if you were to live forever.”

Mahatma Gandhi

Your Instructor


Austin Stanfel
Austin Stanfel

Austin Stanfel is a digital marketing expert and pioneer, creating and executing innovative marketing technology for more than 23 years. He has built a rock-solid reputation based on good business ethics, a hunger for knowledge and infinite learning where a strong connection to the latest technology, resources, trends and tools has proven to be the key to evolving in the world of digital marketing. Austin Stanfel has founded several successful startups increasing sales in businesses as much as 800% generating more than 37 million dollars in revenue using the same techniques that he reveals in his courses.


Course Curriculum


  Intro Video
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days after you enroll
  Quiz
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  Tools and Resources
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days after you enroll

Frequently Asked Questions


When was this course created?
The development of this course started several years ago and the latest version was completed in early 2022. The course will continue to be updated on a regular basis as trends and technology change so that the material remains relevant and useful. The official 2023 course is already in development and additional content will be released throughout this year. Each year we add between 10-20% of fresh content to help your stay on top of the latest tactical strategies that you can put into action immediately.
What if I am not able to afford full payment upfront.
We have created several different payment options including a monthly plan with bit-sized installments that can be paid off over time. We have done this because we don’t want anyone to be deterred from making an investment in themselves simply due to a funding issue.
How do I enroll in this course?
Enroll by clicking on the enroll button. You’ll then enter your debit or credit card details. Payments are processed through a secure payment facility. Thereafter you’ll be directed to the Registration page where you will choose your unique username and password to create your student account. Once registered you’ll have full access to the course material, quiz, workbooks and bonuses area. The enrollment process takes about 7 minutes to complete.
Will there be someone to help me if I get stuck or have any questions?
Absolutely. We offer full one-on-one support. Feel free to contact us directly with your question at [email protected] or simply fill in the online support form in the members’ area and one of our qualified consultants will gladly assist.
What level of experience do I need start this course?
This course covers fundamentals including building and growing a business online. No previous technical or marketing knowledge or experience is required and even seasoned marketing professionals should find plenty of nuggets.
Will there be a test?
Yes, when you are ready you can go ahead and take the quiz which will cover the essential material. There will be multiple choice questions and a pass rate of 75% is required. You can take the quiz as many times as you would like.
Will there be a certificate at the end?
Yes, you will receive a digital certificate from Stanfel University with a pass of 75% on the quiz.


  1. Why is it important to optimize landing pages?
  2. How should you create a high converting Landing page?
  3. Why are the text elements are important?
  4. How do you choose the right system for your Landing Pages?
  5. What is Landing Page Optimization for PPC?
  6. What is the main objective of Landing Page Optimization for PPC?
  7. Why should you use Landing Page Optimization?
  8. How should you create optimized PPC landing pages?
  9. What are the reasons to use WordStream Advisor for Optimizing Landing Pages PPC?
  10. How should you use various types of landing pages effectively?
  11. What is the difference between sales pages and lead capture pages?
  12. What should the main section of the page contain?
  13. How should you create a sales page?
  14. How should you create a lead capture page?
  15. What is important for the landing page?
  16. How should you execute the basics properly?
  17. How should you gain the trust of visitors?
  18. How should you make use of SEO to your advantage?
  19. What is the purpose of landing page optimization?
  20. Why should headlines be attractive?
  21. How should you design the perfect headline?
  22. Why is it important to know who the buyer is and what they are looking for?
  23. Why do you need to create landing pages in line with the latest trends?
  24. What elements allow a landing page to be effective?
  25. What information will you give competitors?
  26. How can market research help you?
  27. Why do all major businesses use hypotheses?
  28. Why is it important to not only focus on conversions?
  29. How should you select the right page for testing?
  30. What is the marketing role of a landing page?
  31. How should you create landing pages that stand out?
  32. Which on-page SEO insights can you use to grow your business?
  33. What is a coming soon page?
  34. What is an incorporating video page?
  35. What is a complex product page?
  36. What is a lead generating landing page?
  37. What is a problem and solution-based page?
  38. What is a visitor-based page?
  39. Why is keyword relevancy is important?
  40. Is a home page the same thing as a landing page?
  41. Why use landing pages?
  42. How should you make the right landing page rank?
  43. Why else should you use landing pages?

The course is also IOs mobile friendly so you can play the course, stop, start, pause, replay and speed up all in the Teachable App.

“The more that you read, the more things you will know, the more that you learn, the more places you’ll go.”

– Dr. Seuss

Increase the speed of playback to finish the course faster.

Find the speed that works for you or repeat course content to assure that the knowledge sunk in. The best way to absorb knowledge is through repetition.

“Education is what remains after one has forgotten what one has learned in school.”

– Albert Einstein


Artificial Intelligence (A.I.) read Audio Articles: To keep you up-to-date with the latest industry trends and developments.

"I definitely fall into the camp of thinking of AI as augmenting human capability and capacity."

- Satya Nadella CEO @ Google

This will serve as a guide to launch future campaigns based on the course topic.

A few examples include:

1. Above the line [ATL] marketing
2. Affinity marketing
3. Ambush marketing
4. Augmented marketing
5. Communal marketing
6. Data marketing
7. Disruptive marketing
8. Geographic marketing [or geo-marketing]
9. Industrial marketing
10. Next-best-action marketing

"It is as impossible to withhold education from the receptive mind as it is impossible to force it upon the unreasoning."

- Agnes Repplierg

This will help to provide a clear understanding of the primary terms used in the course and in the world of marketing.

“Change is the end result of all true learning.”

– Leo Buscaglia

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Why Is eLearning The Superior Form Of Education?

TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals:

1. eLearning has expanded income by 42% for U.S. organizations.

2. IBM saved roughly $200 million after switching to eLearning.

3. eLearning increases the retention rate of information by 25–60%.

4. The American Society for Training and Development ran a survey that showed 218% higher revenue per employee who completed extensive online training.

Needless to say, eLearning has some major benefits to both student and teacher. The evidence is clear, eLearning is the future.

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Looking for a bundle that includes everything?

Try the Black Belt Elite Marketing Course Series

Black Belt Elite Marketing Course Series

The Blackbelt Elite Marketing Series is comprised of 27 individual courses, each worth it’s weight in gold. The team at Stanfel Media has spent more than 4,000 hours over the course of 14 months to bring 22 years of industry experience together into a concentration of tactical strategies that you can apply immediately.

Over 21 hours of original, exclusive content including high quality audio and video lessons, making the experience enjoyable and engaging.

Workbooks that allow you solidify your knowledge, helping you think about how you can apply the strategies in your own business to net a return on investment fast.

You’ll also gain access to a full set of quizzes that will help test your retention of the knowledge.

These are really more than just courses – this is educational marketing technology developed over 22 years within hundreds of businesses – producing the lean marketing tactics that you’ll discover inside this treasure-trove of knowledge.

In total the Black Belt Elite Marketing Course Series Includes:

1 - Video Lessons with premium graphic animations

2 - PowerBook Workbooks – unique to each course

3 - Progressive Calendar Templates

4 - Turbocharge Tools

5 - The Ultimate Checklist – unique to each course

6 - Accelerator Quiz- unique to each course

7 – More than 117 pages of - Artificial Intelligence Read Articles

8 - 63 Marketing Terms Defined

9 - 156 Types of Marketing

If you’re serious about taking your business to the next level, this is your blueprint, then it will be up to you to take massive action in order to ignite your success.

See more now