2. Marketing Impact on Growth | Stanfel University

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MARKETING STRATEGY MASTERCLASS: DRIVE GROWTH & ROI IN 2025

Intro Video

Intro Video (3:05)
Supporting Materials

1 - Strategy

Title (0:06)
1. Importance of Marketing Strategies (0:26)
2. Infographics – Importance of Marketing Strategies (0:21)
3. Crates brand recognition, Best Pricing, Attracts new Customers & Helps to create a Successful Distribution Plan (1:42)
4. Introduction of New Ideas, Help set a Marketing Budget & Overall Growth (1:16)

2 - How to Create your Marketing Strategy?

1. How to Create your Marketing Strategy? (0:38)
2. Infographics – Ways of creating your Marketing Strategy (0:18)
3. Infographics – SWOT Analysis, Threats, Weaknesses, Opportunities (1:09)
4. Infographics – Market Niche (1:59)
5. Conclusion (0:25)

3 - Importance of Creating a Marketing Plan

1. Importance of Creating a Marketing Plan (0:30)
2. Infographics – Importance of Creating a Marketing Plan (0:40)
3. Infographics – How to Boost your Marketing Plan? (0:19)
4. Write Plan that easily Flows, Clearly Spell out your Expectations, Write an Achievable Objective & Be Consistent with your Plan (1:17)
5. Advertising (0:47)

4 - Top Marketing Strategies to Grow your Business

1. Top Marketing Strategies to Grow your Business (0:30)
2. Infographics – Top Marketing Strategies to Grow your Business (0:17)
3. Use Social Media & Try Affiliate Marketing (1:21)
4. Point-of-Purchase Marketing & Look for Referrals or Recommendations (0:47)
5. Update any Old Content & Understand Search Engine Optimization (1:13)

5 - Best Marketing Tools

1. Best Marketing Tools (0:33)
2. Google Analytics, Canva, Google Keyword Planner, Program based Social Media (1:37)
3. BuzzSumo, HubSpot Sales, Asana & pCloud (1:39)

6 - CMOs & the Spark to Drive Growth

1. CMOs & the Spark to Drive Growth (0:39)
2. Marketing Impact on Growth (1:37)
3. Alignment for Expansion – Part I (1:30)
4. Alignment for Expansion – Part II (1:12)
5. Takeaways (0:38)

7 - When it comes to your Digital Strategies, it’s time to give a DAM

1. When it comes to your Digital Strategies, it’s time to give a DAM (0:34)
2. Infographics - When it comes to your Digital Strategies, it’s time to give a DAM (1:32)
3. How does a Modern DAM Function (2:13)
4. Takeaways (0:39)

8 - Keep it Simple! Pareto Principles to fast track your Marketing

1. Keep it Simple! Pareto Principles to fast track your Marketing (0:39)
2. Infographics – Keep it Simple! Pareto Principles to fast track your Marketing (0:17)
3. Your Positioning & Your Audience (1:43)
4. Your Products & Marketing (1:27)
5. Processes & Takeaway (0:42)

9 - The Online Presence Blueprint

1. The Online Presence Blueprint (0:13)
2. Infographics – The Online Presence Blueprint (0:28)
3. Listening Station, Content Calendar, Shares & E-book (2:27)
4. Content Delivery Platform, Landing Page, Email Communication, Social Profiles, Social Integration & Conversion (2:20)

10 - Wining at the Game of Marketing

1. Winning at the Game of Marketing (0:41)
2. Infographics – Wining at the Game of Marketing (0:21)
3. Piles of Work (1:35)
4. Multitasking & Lack of Resources (1:52)
5. What are People working on, Approval & Justification (1:44)
6. Takeaways (0:28)

Quiz

Quiz

Bonus Articles + AI Audio

5 Areas of Focus To Inclusive Language For Startups And Tech (2:36)
Creating a Career of Compassion and Purpose (2:36)
How New Media is Influencing Today (3:41)
4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing (2:50)
The Market for Marketers_visualization (4:56)
What can Marketers learn from Burning Man (2:58)
The Value of Student-Integrated Practicum Projects (2:31)

Tools and Resources

All recommended tools and resources
Section summary

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2. Marketing Impact on Growth

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