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LANDING PAGE OPTIMIZATION
Intro Video
Intro Video (2:37)
1 - LANDING PAGE OPTIMIZATION
LANDING PAGE OPTIMIZATION (0:05)
1. Introduction - AN EASY GUIDE TO OPTIMIZING YOUR LANDING PAGES (0:45)
2. Step #1 – Design or Redesign the 9 Elements of Landing Pages (0:40)
3. Step #2 – Edit in Order to Maximize SEO & Usability (0:41)
4. Step #3 – Select a Testing System (0:21)
2 - EFFECTIVE LANDING PAGE OPTIMIZATION
1. EFFECTIVE LANDING PAGE OPTIMIZATION (0:06)
2. What is Landing Page Optimization for PPC? (0:29)
3. Why use Landing Page Optimization? and Two main Advantages (0:33)
4. Infographic – How to Create Effectively and Optimized PPC Landing Pages (0:42)
5. Infographic - Three Important Reasons to Use WordStream Advisor (0:51)
3 - GENERATE WEBSITE TRAFFIC – Various Types of Landing Pages
1. Infographic - GENERATE WEBSITE TRAFFIC – Various Types of Landing Pages (0:42)
2. - Two Types of Landing Pages (0:18)
3. - Design an Excellent Landing Page (0:13)
4. - Create a Sales Page - Most Important Components of a Sales Page (0:56)
5. – Infographic - Create a Lead Capture Page - Things About the Lead Capture (0:46)
4 - THE BEST LANDING PAGE OPTIMIZATION TIPS
1. Introduction – THE BEST LANDING PAGE OPTIMIZATION TIPS (0:32)
2. Infographic - Best Landing Page Optimization Tips – Step#1: The Basics (0:55)
3. Step 2: Gain the Visitor’s Trust (0:34)
4. Infographic – Step 3: Make use of SEO (0:22)
5 - THE PSYCHOLOGY BEHIND LANDING PAGE OPTIMIZATION
1. Introduction – THE PSYCHOLOGY BEHIND LANDING PAGE OPTIMIZATION (0:40)
2. Attractive Headlines (0:20)
3. Infographic – 4 Headline Best Practices (0:17)
4. Understand the Buyer (0:20)
5. Keep up With the Trends (0:10)
6. Elements of Every Landing Page (0:19)
7. Learn from Competitors and Market Research (0:25)
6 - LANDING PAGE OPTIMIZATION
1. Introduction – LANDING PAGE OPTIMIZATION (0:09)
2. Testing Hypotheses (0:27)
3. Don’t Just Focus on Conversions (0:43)
4. Infographic - Select the Right Page for Testing (0:14)
5. Infographic - Select the Right Area for Testing (0:42)
7 - MARKETING STRATEGY FOR LANDING PAGES
1. Introduction - MARKETING STRATEGY FOR LANDING PAGES (0:17)
2. Infographic - Role of Landing Pages for Marketing (1:00)
3. Infographic - What a Landing Page Isn’t (0:50)
4. How to Create Landing Pages that Stand Out? (0:24)
8 - PRACTICAL STRATEGIES FOR ON-PAGE SEO FOR AN OPTIMIZED PAGE
1. Introduction – PRACTICAL STRATEGIES FOR ON-PAGE SEO FOR AN OPTIMIZED PAGE (0:18)
2. Infographic - On-Page SEO for an Optimized Page – Part1 (1:00)
3. Infographic - On-Page SEO for an Optimized Page – Part2 (0:49)
4. Infographic - On-Page SEO for an Optimized Page – Part3 (0:38)
9 - TYPES OF LANDING PAGES
1. Introduction - TYPES OF LANDING PAGES (0:33)
2. Infographic - Types of Landing Pages – Part1 (1:11)
3. Infographic - Types of Landing Pages – Part2 (0:45)
10 - ULTIMATE GUIDE TO LANDING PAGES
1. Introduction - ULTIMATE GUIDE TO LANDING PAGES (0:29)
2. Importance of Keyword Relevancy and Ad-specific Landing Page versus Generic One (0:35)
3. Target a Specific Customer and Is a Home Page the Same Thing as a Landing Page? (0:36)
4. Infographic - Why Use Landing Pages? (0:16)
5. Landing Pages and Search Engine Ranking (0:18)
6. Infographic - Why Else Should You Use Landing Pages? (0:13)
Quiz
Quiz
Bonus A.I. Read Articles
The Landing Page Trends To Know (3:05)
Landing Pages (2:55)
How to Build a Landing Page with a Higher Conversion Rate Than Your Competitor’s (3:03)
Landing Page Optimization Explained Part 4 (3:21)
Landing Page Optimization Explained Part 5 (2:56)
Landing Page Optimization Explained Part 3 (3:04)
Landing Page Optimization Explained Part 1 (3:03)
Landing Page Optimization Explained Part 2 (2:19)
Tools and Resources
All recommended tools and resources
Teach online with
5. Infographic - Three Important Reasons to Use WordStream Advisor
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