2. Overview | Stanfel University

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PAID ADVERTISING

Intro Video

Intro Video (3:00)

1 - Paid Marketing

Title (0:06)
1. How to Choose a Digital Marketing Platform? (0:34)
2. Remarketing & Flexibility (1:37)
3. Tools & Mobile (1:20)

2 - REASONS FOR PAID MARKETING STRATEGY

1. REASONS FOR PAID MARKETING STRATEGY (0:18)
2. Overview (0:33)
3. Low Organic Research on Both Search and Media & Ads are Cost Effective & Measurability (1:11)
4. Ease of Use & Retargeting of Audience (1:19)

3 - THE EXPERIMENTATION PROCESS

1. THE EXPERIMENTATION PROCESS (0:32)
2. How to Conduct Experimentation Part I (2:04)
3. How to Conduct Experimentation Part II (0:24)

4 - TOP 4 BENEFITS OF PAID TRAFFIC

1. TOP 4 BENEFITS OF PAID TRAFFIC (0:48)
2. Analytics & Enhancements (1:28)
3. Efficiency & Flexibility (1:19)

5 - TYPES OF TRAFFIC TEMPERATURE

1. TYPES OF TRAFFIC TEMPERATURE (0:42)
2. Cold, Warm & Hot Traffic (2:02)
3. The Bottom Line (0:26)

6 - PAY PER CLICK ADVTISING ON FACEBOOK

1. PAY PER CLICK ADVTISING ON FACEBOOK (0:42)
2. – PAY PER CLICK ADVTISING ON FACEBOOK Part I (1:01)
3. PAY PER CLICK ADVTISING ON FACEBOOK Part II (0:48)
4. PAY PER CLICK ADVTISING ON FACEBOOK Part III (0:50)
5. PAY PER CLICK ADVTISING ON FACEBOOK Part IV (0:35)
6. 5 Steps for the Publication of Campaigns on Facebook (1:05)

7 - PPC MARKETING- EXPLAINED SIMPLY

1. PPC MARKETING- EXPLAINED SIMPLY (0:34)
2. The Principle Behind Pay-Per-Click (0:55)
3. CTR- What is it? Part I (0:49)
4. CTR- What is it? Part II (0:41)
5. Tips for Google Ads Part I (0:50)
6. Tips for Google Ads Part II (0:38)

8 - PPC OPTIONS AVAILABLE TODAY

1. PPC OPTIONS AVAILABLE TODAY (0:19)
2. Merits of Pay Per Click Marketing (0:32)
3. Google Ads & Facebook Ads (0:39)
4. Important Tips with PPC (0:36)
5. Tips to Take Advantage of PPC Part I (0:26)
6. Tips to Take Advantage of PPC Part II (1:11)
7. Tips to Take Advantage of PPC Part III (0:59)

9 - 9 BEST TIPS TO IMPROVE YOUR PPC PLATFORM

1. 9 BEST TIPS TO IMPROVE YOUR PPC PLATFORM (0:05)
2. Characterize your Goal & Concentrate on High Performance (1:13)
3. Filter Out Low-Performing Keywords & Make a Negative Keyword List (1:06)
4. Enhance Your Keywords & Make Convincing PPC Ads (1:07)
5. Integrate Ad Extension & Create a Campaign-Specific Landing Page & A/B Testing of PPC Elements (1:03)
6. A/B Testing of PPC Elements Part II (0:40)

10 - PPC MARKETING- WHAT IS IT EXPANDED

1. PPC MARKETING- WHAT IS IT EXPANDED (0:19)
2. How Does PPC Marketing Works Part I (0:57)
3. PPC Affiliate Marketing (0:52)
4. Why Do Companies Rely On PPC? (0:56)
5. How Much Does PPC Cost (1:22)
6. Conclusion (0:16)

Quiz

Quiz

Bonus A.I. Read Articles

The Top Digital Marketing Trends to Follow
Digital Marketing Trends to Consider
Marketing trends are shifting to relevance Part 1 (2:26)
Paid Ad Trends Part 1 (2:37)
Paid Ad Trends Part 2 (3:29)
Marketing trends Part 1 (3:19)
Social Media Marketing Trends Part 2 (2:29)
Social Media Marketing Trends Part1 (3:17)
Marketing trends Part 4 (2:48)
Marketing trends are shifting to relevance Part 2 (2:26)
Marketing trends Part 3 (3:21)
Marketing trends are shifting to relevance Part 3 (0:52)
Marketing trends Part 2 (2:15)

Tools and Resources

All recommended tools and resources

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2. Overview

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